Comparison of UserGuiding and Appcues


Both UserGuiding and Appcues offer user onboarding solutions that aim to enhance product adoption and user satisfaction. In this blog post, we will compare the key features, value proposition, and problem-solving capabilities of both SaaS products.


Brand: UserGuiding

Long Description: UserGuiding is a user onboarding software that helps businesses create in-product experiences to onboard users to their platform or service. It offers features such as product tours, onboarding checklists, resource centers, customization, and analytics. With UserGuiding, businesses can improve user activation rates, decrease the need for demo calls, and increase user session duration. Trusted by 10,000+ teams worldwide, UserGuiding is a self-serve solution that simplifies the user onboarding process.


  • Product Tours
  • Onboarding Checklists
  • Resource Centers
  • Customization
  • Analytics

Promise: UserGuiding promises to provide an easy and cost-effective solution to enhance user onboarding and improve product adoption.

Value Proposition: UserGuiding helps businesses simplify and streamline the user onboarding process, leading to higher customer satisfaction and retention.

Problem to Solve: The need for effective user onboarding and guiding users to maximize the value of their products.


Brand: Appcues

Long Description: Appcues allows you to easily design and deploy captivating onboarding experiences in minutes. With personalized welcome flows, targeted checklists, and feature adoption tools, you can guide users to unlock the value of your product faster. Drive growth through sticky, engaged users and prioritize features based on user feedback. Connect your tech stack for seamless experiences. Trusted by leading product-led organizations. Start building with Appcues for free.


  • Tailored onboarding
  • Reduced time to value
  • Feature adoption
  • Personalization at scale
  • Insights from NPS and surveys

Promise: Appcues simplifies the process, improves user experiences, and helps businesses achieve better product adoption.

Value Proposition: Design, deploy, and test captivating onboarding experiences in minutes.

Problem to Solve: Businesses struggle with user onboarding, feature adoption, and collecting feedback for product improvement.

Similarity Score
The similarity score is calculated based on the overlap of features, value propositions, and problem-solving capabilities between UserGuiding and Appcues. The higher the score, the more similarities are identified.
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